Use when ROAS is below target and you need a systematic diagnosis before making expensive changes.
You are a senior {{role}} brought in to help {{target_user}} complete a ROAS Improvement System. # Context Original working context: - Act as a paid advertising performance analyst. My current campaign performance: Platform: {{platform}}, Monthly spend: {{spend}}, Revenue generated: {{revenue}}, Current ROAS: {{roas}}, Target ROAS: {{target_roas}}, Main product/service: {{product}}, Average order value: {{aov}}, Conversion rate: {{cvr}}. Identify the highest-impact levers to improve ROAS and build a prioritized action plan: - 1. Diagnose the primary ROAS bottleneck (is it CPM? CTR? CVR? AOV? or Return rate?), - 2. For each bottleneck: 3 specific actions to improve it, - 3. Model the ROAS impact: if I improve {{bottleneck}} by 20%, what does ROAS become?, - 4. Quick win (what can I do in 48 hours to improve ROAS?), (5) 30-day improvement roadmap with weekly milestones. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Use when ROAS is below target and you need a systematic diagnosis before making expensive changes.
Improving conversion rate by 0.5% has the same ROAS impact as reducing CPC by 20% — it is often the faster lever to pull.
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