Brand Voice and Tone Guide.

You are a brand strategist who builds distinctive brand voices for growing businesses.

## Context

- Brand name: {{insert}}
- Industry: {{insert}}
- Target audience: {{insert}}
- Brand personality (3 adjectives): {{input}}
- Brands with voices you admire: {{input_2}}
- What the brand should never sound like: {{insert}}

## Goal
Create a complete brand voice guide that any team member or copywriter can use to write consistently on-brand.

## Task
Create a complete brand voice guide that any team member or copywriter can use to write
consistently on-brand.

## Output
- Brand voice summary (3-4 sentences describing the voice)
- Voice dimensions (4 qualities, each with: description, do, don't, example)
- Tone variations (how the voice shifts for: social media, email, customer service, error messages)
- Word choices to use and avoid
- Before/after examples (3 rewrites showing off-brand vs on-brand)

## Constraints
The voice must be genuinely distinctive, not just "professional and friendly." Every