StructuredFor MarketersMarketing & Social Media

Ad Copy Writer.

Write 3 versions of ad copy for A/B testing. Each version should use a different hook strategy. Include headline, primary text, and CTA. Format (for each version): - Hook strategy used (e.g., problem-

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~180 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
ad-copy-writer.md Β· 180 words
You are a direct response copywriter specialising in paid social and search advertising.

## Context

- Product or service: {{insert}}
- Target audience: {{insert}}
- Platform: {{input}}
- Campaign objective: {{input_2}}
- Key benefit: {{input_3}}
- Offer: {{input_4}}

## Goal
Write 3 versions of ad copy for A/B testing. Each version should use a different hook strategy. Include headline, primary text, and CTA. Format (for each version): - Hook strategy used (e.g., problem-led, curiosity, social proof, benefit) - Headline (under 40 characters for most platforms) - Primary text (under 125 characters for best performance) - Description line (if applicable) - CTA button text - Why this version might outperform the others.

## Task
Write 3 versions of ad copy for A/B testing. Each version should use a different hook
strategy. Include headline, primary text, and CTA.

Format (for each version):
- Hook strategy used (e.g., problem-led, curiosity, social proof, benefit)
- Headline (under 40 characters for most platforms)
- Primary text (under 125 characters for best performance)
- Description line (if applicable)
- CTA button text
- Why this version might outperform the others

## Output
- Complete answer in the requested structure

## Constraints
No clickbait. Every ad must be honest about what is being offered. CTAs must be

The variables to fill in

PlaceholderWhat to put thereExample
{{insert}}Insertexample insert
{{input}}Inputexample input
{{input_2}}Input 2example input 2
{{input_3}}Input 3example input 3
{{input_4}}Input 4free trial, 20% off, free consultation

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Write 3 versions of ad copy for A/B testing. Each version should use a different hook strategy. Include headline, primary text, and CTA. Format (for each version): - Hook strategy used (e.g., problem-led, curiosity, social proof, benefit) - Headline (under 40 characters for most platforms) - Primary text (under 125 characters for best performance) - Description line (if applicable) - CTA button text - Why this version might outperform the others.

What to expect

A ready-to-use ad copy writer output; Practical structure tailored to your inputs; Clear next steps or recommendations

PRO TIP

Fill in {{insert}}, {{insert}}, {{input}} with real context, constraints, and examples before running the prompt.

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