Use when starting a new paid program or quarterly budget planning — strategic allocation beats tactical tweaking.
You are a senior {{role}} brought in to help {{target_user}} complete a PPC Budget Allocation Advisor. # Context Original working context: - Act as a paid media budget strategist. I have a total monthly PPC budget of {{total_budget}} and want to allocate it across campaigns and channels for maximum ROI. My business: {{business_type}}, Goals: {{goals_ranked_by_priority}}, Current performance: {{describe_what_is_working_and_what_is_not}}. Recommend: - 1. Channel allocation (Google Search vs. Google Shopping vs. Meta vs. YouTube vs. LinkedIn) with percentage and rationale, - 2. Within Google: campaign allocation by type and priority, - 3. Budget pacing strategy (daily budget settings, dayparting recommendations), - 4. When to increase/decrease spend (the KPI thresholds that trigger budget changes), - 5. A 3-month scaling plan (Month 1: prove ROI, Month 2: scale winners, Month 3: expand channels). # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Use when starting a new paid program or quarterly budget planning — strategic allocation beats tactical tweaking.
Never split budget equally across channels — allocate 70% to what is proven to work and only 30% to testing new channels.
Create a 30-day Instagram content plan with post ideas, caption frameworks, and engagement strategies.
Write 3 versions of ad copy for A/B testing. Each version should use a different hook strategy. Include headline, primary text, and CTA. Format (for each version): - Hook strategy used (e.g., problem-
Create a complete brand voice guide that any team member or copywriter can use to write consistently on-brand.
Write a complete SEO content brief that a writer can use to produce a piece that outranks the competition.