WorkflowFor MarketersPaid Advertising & PPC

New Product Launch Campaign.

Use when launching a new product with paid media and need a phased approach from awareness to conversion.

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~296 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
new-product-launch-campaign.md Β· 296 words
You are a senior {{role}} brought in to help {{target_user}} complete a New Product Launch Campaign.

# Context
Original working context:
- Act as a paid media strategist. I am launching a new product: {{product_name}}, price: {{price}}, for {{target_audience}}. My total launch budget is {{budget}} over {{timeframe}}. Create a launch campaign in 3 steps:
- Step 1: Pre-Launch (Weeks 1-2): build the warm audience (email list pixel, engagement audiences), generate buzz on owned channels, set up tracking and creative testing infrastructure. Define: which audiences to build, which content to boost, and which tracking to verify.
- Step 2: Launch (Weeks 3-4): full campaign activation. Define: channel mix, daily spend, ad formats, audience priorities, offer strategy, and launch day checklist.
- Step 3: Post-Launch (Weeks 5-8): optimization and scale. Define: performance benchmarks to hit before scaling, which signals indicate a winner to scale vs. loser to cut, and how to extend campaign life.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{product_name}}Product nameAmit
{{price}}Price$99
{{target_audience}}Target audiencefreelancers and small business owners
{{budget}}Budget$1,000
{{timeframe}}Timeframe30 days
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Use when launching a new product with paid media and need a phased approach from awareness to conversion.

PRO TIP

The pre-launch phase is where most brands fail β€” building a warm audience before launch dramatically reduces your launch CPA. 3 Social Media Marketing 20 prompts Β· Build an audience that buys β€” not just follows. Β· 8 Structured | 6 Agentic | 6 Multi-Step What these prompts deliver: Social media is not a broadcast channel β€” it's the largest relationship-building platform in history. This category gives you prompts for content calendars, Reels scripts, LinkedIn systems, TikTok strategies, community engagement, hashtag optimization, crisis response, and viral content formulas β€” turning followers into a real business asset.

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