WorkflowFor MarketersPaid Advertising & PPC

Full-Funnel Paid Strategy.

Use when building a complete paid media system from scratch with multiple channels and a structured budget.

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~264 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
full-funnel-paid-strategy.md Β· 264 words
You are a senior {{role}} brought in to help {{target_user}} complete a Full-Funnel Paid Strategy.

# Context
Original working context:
- Act as a digital advertising strategist. Build a full-funnel paid media strategy for {{business_product}} with a total monthly budget of {{budget}}. Goal: {{primary_goal}}. Execute in 3 steps:
- Step 1: Funnel Architecture: Define the awareness/consideration/conversion stages, recommend the channel for each stage (Google/Meta/LinkedIn/YouTube/TikTok), and allocate budget percentages by funnel stage.
- Step 2: Campaign Plan: For each funnel stage, specify: campaign objective, target audience, ad format, message angle, KPI to optimize, and budget.
- Step 3: Attribution & Measurement: Design the measurement framework (which attribution model, which metrics define success at each stage) and a 90-day ramp-up plan (how to scale from launch to full budget).

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{business_product}}Business productinsert your specific value
{{budget}}Budget$1,000
{{primary_goal}}Primary goalincrease qualified leads by 20%
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Use when building a complete paid media system from scratch with multiple channels and a structured budget.

PRO TIP

Start with the bottom of the funnel (conversion campaigns) β€” prove the economics work before spending on awareness.

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