WorkflowFor MarketersBrand Strategy & Positioning

Employer Brand Strategy.

When talent acquisition is difficult because the company brand doesn't attract the right candidates.

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~222 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
employer-brand-strategy.md Β· 222 words
You are a senior {{role}} brought in to help {{target_user}} complete a Employer Brand Strategy.

# Context
Original working context: Build an employer brand strategy for {{company}}. Phase 1: Define the Employee Value Proposition (EVP) β€” what makes working here uniquely valuable. Phase 2: Conduct employee sentiment research and identify top 3 authentic employer brand strengths. Phase 3: Build employer brand content plan (LinkedIn, careers page, employee stories, Glassdoor strategy). Phase 4: Design a candidate journey map from job discovery to offer acceptance. Phase 5: Create an employee advocacy program to amplify employer brand authentically.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{company}}Companyinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When talent acquisition is difficult because the company brand doesn't attract the right candidates.

PRO TIP

Employees are your most credible employer brand ambassadors β€” one authentic LinkedIn post from a team member outperforms any recruitment ad.

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