StructuredFor ProfessionalsMarketing

Write scroll-stopping social media hooks for any platform.

Whenever content engagement is underperforming — hooks are almost always the cause

ChatGPT · Claude · Gemini·Intermediate·~1200 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
write-scroll-stopping-social-media-hooks-for-any-platform.md · 1200 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Marketing
- Use case: Write scroll-stopping social media hooks for any platform
- Source task:
  - I am writing content about {{topic}} for {{platform_linkedin_instagram_twitter_x}} targeting {{audience}}. The post type is: {{educational_story_opinion_promotional_behind_the}}. The core insight or message: {{the_one_thing_i_want_them_to_take_away}}.
  - Write 10 opening line variations using these different hook mechanics:
  - : Bold claim (makes a strong, specific statement)
  - : Pattern interrupt (says something unexpected or counterintuitive)
  - : Question (creates a knowledge gap the reader wants to close)
  - : Specific number (quantifies something surprising)
  - : "I used to think / I was wrong" (relatable vulnerability)
  - : Confession or mistake (humanises and creates empathy)
  - : Provocative opinion (takes a clear stance)
  - : "Most people don't know..." (exclusivity and insider framing)
  - : Story opening (drops the reader into a specific moment)
  - : Direct address (calls out the reader by role or situation)

# Goal
10 hook variations covering 10 different psychological triggers, ready to test

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
10 hook variations covering 10 different psychological triggers, ready to test

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolesocial media copywriter who specialises in opening lines that stop the scroll
{{topic}}TopicAI productivity for consultants
{{platform_linkedin_instagram_twitter_x}}Platform linkedin instagram twitter xplatform
{{audience}}Audiencestartup founders
{{educational_story_opinion_promotional_behind_the}}Educational story opinion promotional behind theeducational
{{the_one_thing_i_want_them_to_take_away}}The one thing i want them to take awaythe one thing I want them to take away
{{use_case}}Your specific valuewrite scroll-stopping social media hooks for any platform

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Whenever content engagement is underperforming — hooks are almost always the cause

PRO TIP

Copy the top 3 hooks into a draft and write the rest of the post around the one that feels most authentic to your voice.

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