StructuredFor ProfessionalsMarketing

Write landing page copy that converts visitors to leads.

When building or optimising any conversion-focused landing page

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~1100 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
write-landing-page-copy-that-converts-visitors-to-leads.md Β· 1100 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Marketing
- Use case: Write landing page copy that converts visitors to leads
- Source task:
  - Write the full copy for a landing page for {{product_service_offer}}. The visitor arriving on this page: {{describe_who_they_are_and_what_brought_them_here}}. Their primary desire: {{what_they_want}}. Their primary fear or objection: {{what_stops_them_from_converting}}.
  - Write:
  - 1. Hero headline (under 10 words : outcome-focused, not clever).
  - 2. Subheadline (under 20 words : expands the headline with specificity).
  - 3. 3 benefit bullets (outcome-first, specific, scannable).
  - 4. Social proof block (format for a testimonial: name / role / quote / result).
  - 5. Objection handler (address the single biggest reason they wouldn't convert).
  - 6. CTA button text (under 5 words) + supporting microcopy (under 10 words below the button).

# Goal
Full landing page copy structure β€” hero to CTA β€” with objection handling built in

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
Full landing page copy structure β€” hero to CTA β€” with objection handling built in

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Roleconversion copywriter who specialises in landing pages
{{product_service_offer}}Product service offerproduct
{{describe_who_they_are_and_what_brought_them_here}}Describe who they are and what brought them heread
{{what_they_want}}What they wantwhat they want
{{what_stops_them_from_converting}}What stops them from convertingwhat stops them from converting
{{use_case}}Your specific valuewrite landing page copy that converts visitors to leads

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When building or optimising any conversion-focused landing page

PRO TIP

The headline does 80% of the work. After generating, ask: 'Give me 5 more headline variations β€” one for each of these angles: speed, specificity, social proof, risk reversal, and curiosity.'

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