StructuredFor ProfessionalsCreative & Ideation

Write a white paper outline that establishes thought leadership.

When establishing thought leadership in a category, supporting a sales process, or entering a new market

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~1200 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
write-a-white-paper-outline-that-establishes-thought-leadership.md Β· 1200 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Creative & Ideation
- Use case: Write a white paper outline that establishes thought leadership
- Source task:
  - Build a white paper outline for {{company_author}} on the topic of {{title_or_subject_area}}. Target reader: {{who_will_read_this_role_seniority_industry}}. Their key question or challenge: {{what_keeps_them_up_at_night_on_this_topic}}. Our perspective or thesis: {{the_unique_point_of_view_or_insight_we_want_to_b}}.
  - Outline format:
  - 1. Working title and subtitle (2 options : outcome + insight in under 12 words).
  - 2. Executive summary structure (what the paper argues and why it matters : 4 points).
  - 3. Section-by-section outline (6-8 sections with: heading, 3-4 subpoints, and what evidence or data is needed for each).
  - 4. Differentiation note : how is our perspective different from existing published thinking on this topic?
  - 5. Data requirements : what primary or secondary research would make this paper credible?
  - 6. Distribution plan : where should this paper live and who should promote it?
  - 7. Follow-on content : what 3 shorter pieces could be extracted from this paper for ongoing content?

# Goal
A complete white paper outline with unique positioning, section structure, data requirements, and repurposing plan

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A complete white paper outline with unique positioning, section structure, data requirements, and repurposing plan

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolecontent strategist and thought leadership specialist
{{company_author}}Company authorcompany
{{title_or_subject_area}}Title or subject areatitle
{{who_will_read_this_role_seniority_industry}}Who will read this role seniority industrywho will read this
{{what_keeps_them_up_at_night_on_this_topic}}What keeps them up at night on this topicwhat keeps them up at night on this topic
{{the_unique_point_of_view_or_insight_we_want_to_b}}The unique point of view or insight we want to bthe unique point of view
{{use_case}}Your specific valuewrite a white paper outline that establishes thought leadership

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When establishing thought leadership in a category, supporting a sales process, or entering a new market

PRO TIP

A white paper with no original research or perspective is just a long blog post. Before writing, answer: 'What does this paper say that no existing report already says?' If the answer is 'nothing', start there.

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