StructuredFor EntrepreneursBusiness Ideation & Validation

Write a Startup One-Liner.

When pitching investors, applying to accelerators, or writing your LinkedIn bio — to have a one-liner that instantly communicates your value.

ChatGPT · Claude · Gemini·Beginner·~269 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
write-a-startup-one-liner.md · 269 words
You are a senior {{role}} brought in to help {{target_user}} complete a Write a Startup One-Liner.

# Context
Original working context: Role: You are a startup pitch coach who has refined 500+ company one-liners for investor pitches and social media bios. Context: What my startup does: {{describe_in_your_own_words}}. Target customer: {{describe}}. Core problem solved: {{describe}}. My solution's key differentiator: {{describe}}. Task: Write 10 one-liner options for this startup using different proven formulas. Rate each for clarity (1–10), curiosity (1–10), and memorability (1–10). Formulas to use: 'We help {{who}} {{do_what}} without {{pain_point}}', '{{product}} for {{audience}}', 'The {{analogy}} for {{niche}}', 'We make it easy for {{who}} to {{do_what}}', '{{outcome}} for {{who}} in {{timeframe}}'. Constraints: No jargon. No buzzwords like 'disrupting' or 'revolutionary'. Every one-liner must be understandable to a non-technical parent in 5 seconds.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe_in_your_own_words}}Describe in your own wordsinsert your specific value
{{describe}}Describeinsert your specific value
{{who}}Whoinsert your specific value
{{do_what}}Do whatinsert your specific value
{{pain_point}}Pain pointinsert your specific value
{{product}}Productinsert your specific value
{{audience}}Audiencefreelancers and small business owners
{{analogy}}Analogyinsert your specific value
{{niche}}Nichedigital marketing
{{outcome}}Outcomebook 10 discovery calls
{{timeframe}}Timeframe30 days
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When pitching investors, applying to accelerators, or writing your LinkedIn bio — to have a one-liner that instantly communicates your value.

PRO TIP

Your one-liner is your first impression in every room. Test it by saying it to 10 strangers. If they immediately ask 'how does that work?' — it's working. If they nod politely — it's not.

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