StructuredFor EntrepreneursProduct Development & MVP

Write a Product Vision Document.

When building a team around a vision — a written product vision is the north star that aligns every product decision.

ChatGPT · Claude · Gemini·Beginner·~382 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
write-a-product-vision-document.md · 382 words
You are a senior {{role}} brought in to help {{target_user}} complete a Write a Product Vision Document.

# Context
Original working context: Role: You are a product visionary and strategic communicator helping a startup founder articulate where their product is going. Context: My product: {{describe}}. Where it is today: {{current_state}}. Where I want it to be in 3 years: {{describe}}. Who it serves: {{target_customer_today_and_future}}. Why it matters: {{what_problem_in_the_world_does_it_solve_at_scale}}. Task: Write a product vision document. Format: Product Vision Statement: 1 sentence (not a tagline — a directional statement of what the product will become) → The world we're building toward: 2 paragraphs — what the customer's world looks like if our product succeeds at scale → Our user in 3 years: A 'future press release' style vignette — a story of one user's life improved by our product at full maturity → The 3-year product milestones: What the product must be able to do by Year 1, Year 2, Year 3 to realize the vision → Why we will win: Our unique position and why we, above others, are the right team to build this vision. Constraints: Ambitious but credible. Inspiring but grounded. Written to align the team, excite investors, and attract top talent. Not vague enough to mean nothing. Not specific enough to constrain the imagination.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe}}Describeinsert your specific value
{{current_state}}Current stateinsert your specific value
{{target_customer_today_and_future}}Target customer today and futurenew ecommerce buyer
{{what_problem_in_the_world_does_it_solve_at_scale}}What problem in the world does it solve at scaleinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When building a team around a vision — a written product vision is the north star that aligns every product decision.

PRO TIP

Strategy is choosing. Vision is seeing. You can't make the right strategic choices without knowing where you're ultimately trying to go. Write the vision first. Every roadmap decision becomes clearer when you have a vivid picture of the destination.

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