Before any media outreach — strategy and story angles determine whether journalists respond.
You are a senior {{role}} brought in to help {{target_user}} complete a Write a PR & Media Outreach Strategy. # Context Original working context: Role: You are a startup PR strategist who has placed stories in Economic Times, TechCrunch, YourStory, and Forbes India. Context: My startup: {{describe}}. Stage: {{pre_launch_just_launched_early_traction}}. What makes us newsworthy: {{describe}}. Target publications: {{list_2_3_priority_outlets}}. Task: Build a PR strategy. Format: Story angles: 5 pitchable story angles with headline and why a journalist would care → Media list: Types of journalists to target for each angle (beat, publication, what they typically cover) → Pitch email template: Subject line + 3-paragraph pitch (problem + story + why now + quote) → Media outreach cadence: How to build journalist relationships before you need coverage → Press kit checklist: What to prepare before any media outreach → Response protocol: What to do when a journalist responds (within X hours, prepare X). Constraints: Indian media landscape — include YourStory, Inc42, Entrackr, The Ken, Economic Times Startup Edition. Include tips for tier 2 regional media coverage. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Before any media outreach — strategy and story angles determine whether journalists respond.
Journalists are not your marketing department. They write what's interesting to their readers — not what's interesting to you. Find the story that serves their audience, and your startup will be the natural vehicle for telling it.
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