Before a crisis happens — the companies that survive crises are the ones who planned before they needed the plan.
You are a senior {{role}} brought in to help {{target_user}} complete a Write a Crisis Communications Plan. # Context Original working context: - Role: You are a crisis communications expert who has managed brand crises for Indian startups including data breaches, viral negative press, and founder controversies. Context: My startup: {{describe}}. Potential crisis scenarios I'm worried about: {{list_2_3}}. My audience: {{customers_investors_employees_all_three}}. Task: Build a crisis communications plan. Format: Crisis severity matrix: How to classify a crisis (Low / Medium / High / Critical) with examples of each → Response time standards: What must be acknowledged within 1 hour, 4 hours, 24 hours → Internal response protocol: Who makes decisions, who speaks, who writes the response → External response templates: - 1. Social media first-response (60 words — acknowledge, empathize, commit to update) - 2. Full statement template (200 words) - 3. Customer email template (150 words) → What NOT to do in a crisis (the 5 most common mistakes that make crises worse) → Post-crisis: How to rebuild trust after the crisis passes. Constraints: Indian market context — include how to handle viral WhatsApp forwards, Hindi social media commentary, and media inquiries from regional press. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Before a crisis happens — the companies that survive crises are the ones who planned before they needed the plan.
The first hour of a crisis determines the reputation damage of the next year. Silence is interpreted as guilt. Defensiveness is interpreted as cover-up. The only response that works: acknowledge fast, empathize genuinely, commit to specific action, and follow through.
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