StructuredFor EntrepreneursMarketing & Brand Building

Write a Crisis Communications Plan.

Before a crisis happens — the companies that survive crises are the ones who planned before they needed the plan.

ChatGPT · Claude · Gemini·Beginner·~349 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
write-a-crisis-communications-plan.md · 349 words
You are a senior {{role}} brought in to help {{target_user}} complete a Write a Crisis Communications Plan.

# Context
Original working context:
- Role: You are a crisis communications expert who has managed brand crises for Indian startups including data breaches, viral negative press, and founder controversies. Context: My startup: {{describe}}. Potential crisis scenarios I'm worried about: {{list_2_3}}. My audience: {{customers_investors_employees_all_three}}. Task: Build a crisis communications plan. Format: Crisis severity matrix: How to classify a crisis (Low / Medium / High / Critical) with examples of each → Response time standards: What must be acknowledged within 1 hour, 4 hours, 24 hours → Internal response protocol: Who makes decisions, who speaks, who writes the response → External response templates:
- 1. Social media first-response (60 words — acknowledge, empathize, commit to update)
- 2. Full statement template (200 words)
- 3. Customer email template (150 words) → What NOT to do in a crisis (the 5 most common mistakes that make crises worse) → Post-crisis: How to rebuild trust after the crisis passes. Constraints: Indian market context — include how to handle viral WhatsApp forwards, Hindi social media commentary, and media inquiries from regional press.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe}}Describeinsert your specific value
{{list_2_3}}List 2 3insert your specific value
{{customers_investors_employees_all_three}}Customers investors employees all threenew ecommerce buyer
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before a crisis happens — the companies that survive crises are the ones who planned before they needed the plan.

PRO TIP

The first hour of a crisis determines the reputation damage of the next year. Silence is interpreted as guilt. Defensiveness is interpreted as cover-up. The only response that works: acknowledge fast, empathize genuinely, commit to specific action, and follow through.

Related prompts

Structured

Blog Post Drafting Engine

Write a complete, SEO-optimised blog post on the given topic. Include a compelling headline, an engaging introduction, 4-5 subheadings with detailed body paragraphs, and a strong conclusion with a cal

Structured

Email Newsletter Writer

Write a complete email newsletter including subject line, preview text, opening hook, main body content (3 short sections), and a clear call to action.

Structured

YouTube Video Script Writer

Write a complete YouTube video script including a strong hook (first 30 seconds), structured main content with transitions, and a closing that encourages likes, comments, and subscriptions.

Structured

LinkedIn Article Builder

Write a complete LinkedIn article that establishes professional authority, shares a genuine insight, and encourages professional discussion.

★ EXPLORE MORE PROMPTS

More for Entrepreneurs

Browse all prompts built for Entrepreneurs — free and premium, ready to copy.

Browse more prompts →