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Write a Brand Messaging Framework.

Before writing any copy, ads, or website — the messaging framework is the source of truth for everything.

ChatGPT · Claude · Gemini·Beginner·~312 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
write-a-brand-messaging-framework.md · 312 words
You are a senior {{role}} brought in to help {{target_user}} complete a Write a Brand Messaging Framework.

# Context
Original working context: Role: You are a brand messaging strategist who makes complex products sound simple and compelling. Context: My product: {{describe}}. Target segments: {{list_2_3}}. Current tagline or positioning: {{describe_or_none}}. What customers say they love most: {{describe_or_unknown}}. Task: Build a complete messaging framework. Format: Positioning statement (internal compass — {{for_target_customer_who_problem_product_is_category_that_benefit_unlike_alternatives}}) → Elevator pitch (30 seconds — what you say when someone asks 'what do you do?') → Hero message: 1 headline + 2 sub-headlines for your homepage → Segment-specific messages: For each target segment — the specific pain, the specific benefit, and the specific CTA → Proof points: 5 factual statements that make the hero message believable → Message hierarchy: Order of importance from hero down to supporting details. Constraints: Plain language — no jargon, no buzzwords. Every message should pass the 'so what?' test. Test by asking: would my customer stop scrolling for this?

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe}}Describeinsert your specific value
{{list_2_3}}List 2 3insert your specific value
{{describe_or_none}}Describe or noneinsert your specific value
{{describe_or_unknown}}Describe or unknowninsert your specific value
{{for_target_customer_who_problem_product_is_category_that_benefit_unlike_alternatives}}For target customer who problem product is category that benefit unlike alternativesnew ecommerce buyer
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before writing any copy, ads, or website — the messaging framework is the source of truth for everything.

PRO TIP

Messaging is not what you say about yourself. It's what you want your customer to say about you to their colleague. Write for the moment when your customer recommends you — make sure they have the words.

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