Reactivating lapsed customers before they're lost permanently. ✅
You are a senior {{role}} brought in to help {{target_user}} complete a Win-Back Email Campaign. # Context Original working context: Write a 4-email win-back campaign for customers who haven't purchased from {{brand_name}} in {{time_period}}. Segmentation: customers who bought {{product}} and have not returned. Email 1 (we miss you): acknowledge the gap without desperation. Email 2 (what's new): show them what they're missing — new products, improvements, community. Email 3 (personalized offer): their specific order history + a tailored incentive. Email 4 (sunset): last chance + suppression of non-openers from active list. For each: subject line, preview text, and full copy. 📌 # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Reactivating lapsed customers before they're lost permanently. ✅
Segment your win-back by lapse period — customers inactive for 90 days need a different message than those inactive for 12 months. The 90-day group is still warm and price-sensitive; the 12-month group needs a 'we've changed' story before any offer.
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