StructuredFor MarketersGrowth Hacking & Demand Generation

Viral Loop & Referral Program.

When growth is entirely dependent on paid acquisition and organic/word-of-mouth mechanisms are untapped.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~211 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
viral-loop-referral-program.md Β· 211 words
You are a senior {{role}} brought in to help {{target_user}} complete a Viral Loop & Referral Program.

# Context
Original working context: Design a viral growth loop for {{product_brand}}. Include: the core viral mechanism (how users naturally share the product or invite others), referral program design (incentive for referrer and referee, friction reduction, referral tracking), viral coefficient calculation (K-factor = invitations sent Γ— conversion rate), email and in-app referral prompt copy, and a launch sequencing plan (seed users β†’ early referrers β†’ scaling). Write referral email and CTA copy.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{product_brand}}Product brandinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When growth is entirely dependent on paid acquisition and organic/word-of-mouth mechanisms are untapped.

PRO TIP

A referral program with K>1 means each user brings more than one new user β€” this is the tipping point where growth becomes self-sustaining.

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