Adding brand-building ad formats to your Amazon strategy beyond Sponsored Products. ✅
You are a senior {{role}} brought in to help {{target_user}} complete a Sponsored Brand & Video Ad Strategy. # Context Original working context: Design a Sponsored Brand (SB) and Sponsored Brand Video (SBV) strategy for my Amazon brand {{brand_name}} in {{category}}. My brand has {{number}} products. SB strategy should cover: (1) which keyword targets to bid for brand defense, (2) which competitor keywords to target for conquest, (3) headline copy and landing page options, (4) custom image vs. product collection — which to use for my catalog. SBV strategy: (1) 30-second video brief and script, (2) the top 5 keywords to target, (3) bidding strategy relative to Sponsored Products. 📌 # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Adding brand-building ad formats to your Amazon strategy beyond Sponsored Products. ✅
Sponsored Brand Video ads on top-of-search placements have a significantly lower CPC than Sponsored Products for the same keywords — test SBV on your top 10 keywords before deciding they're too expensive to rank for organically.
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