When briefing a design team or creating paid social content in-house.
You are a senior {{role}} brought in to help {{target_user}} complete a Social Media Ad Creative Brief. # Context Original working context: Create ad creative briefs for {{product_service}} targeting {{audience}} on {{platform}}. For each of 3 ad variants, specify: headline (under 10 words), primary text (under 125 characters), visual direction (image or video description), emotion to trigger, objection addressed, and CTA. Variant 1: Awareness. Variant 2: Consideration (social proof). Variant 3: Conversion (urgency/offer). Include audience targeting recommendations. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.When briefing a design team or creating paid social content in-house.
Always pair your ad copy with a matching landing page headline — message match increases conversion rates by up to 200%.
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