StructuredFor Small Business OwnersMarketing & Brand Building

Referral & Word-of-Mouth Program.

When customer acquisition costs are high and happy customers aren't actively referring others.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~208 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
referral-word-of-mouth-program.md Β· 208 words
You are a senior {{role}} brought in to help {{target_user}} complete a Referral & Word-of-Mouth Program.

# Context
Original working context: Design a customer referral program for {{business_name}}. Include: referral incentive structure (what reward for referrer and referee), referral mechanism (WhatsApp, referral code, in-person card), how to track referrals manually or digitally, referral ask script for in-person and WhatsApp, timing of the ask (best moment in customer journey), follow-up process for referred leads, and a monthly referral performance tracker. Write 3 WhatsApp referral request message templates.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{business_name}}Business nameAmit
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When customer acquisition costs are high and happy customers aren't actively referring others.

PRO TIP

The best time to ask for a referral is immediately after a customer expresses satisfaction β€” a simple 'Do you know anyone who might need this?' in that moment converts 30% of the time.

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