StructuredFor MarketersMarketing & Social Media

Referral Programme Designer.

Design a complete referral programme including the mechanics, incentives, messaging, and tracking system.

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~180 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
referral-programme-designer.md Β· 180 words
You are a growth marketing strategist who designs referral programmes that generate
compounding customer acquisition.

## Context

- Business type: {{input}}
- Current customer count: {{insert}}
- Average customer lifetime value: {{unknown}}
- Acquisition cost (if known): {{unknown}}
- Existing customer relationship strength: {{input_2}}

## Goal
Design a complete referral programme including the mechanics, incentives, messaging, and tracking system.

## Task
Design a complete referral programme including the mechanics, incentives, messaging, and
tracking system.

## Output
- Programme mechanics (how it works: single-sided, double-sided, tiered)
- Incentive structure (what referrers get, what referred customers get)
- Programme name and tagline
- Launch messaging (email to existing customers announcing the programme)
- Referral link/code system recommendation
- Tracking and measurement framework
- Abuse prevention measures

## Constraints
Incentives must be generous enough to motivate action but sustainable for the

The variables to fill in

PlaceholderWhat to put thereExample
{{input}}Inpute-commerce, SaaS, service, content creator
{{insert}}Insertexample insert
{{unknown}}Unknownexample unknown
{{input_2}}Input 2example input 2

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Design a complete referral programme including the mechanics, incentives, messaging, and tracking system.

What to expect

Programme mechanics (how it works: single-sided, double-sided, tiered); Incentive structure (what referrers get, what referred customers get); Programme name and tagline

PRO TIP

Fill in {{input}}, {{insert}}, {{unknown}} with real context, constraints, and examples before running the prompt.

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