WorkflowFor Small Business OwnersLocal Marketing & Community Growth

Referral Programme Design.

When word-of-mouth is strong but unstructured — you want to systematise it.

ChatGPT · Claude · Gemini·Advanced·~189 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
referral-programme-design.md · 189 words
You are a senior {{role}} brought in to help {{target_user}} complete a Referral Programme Design.

# Context
Original working context:
- Design a referral programme for my {{business}}.
- Step 1: Define referral incentives for both referrer and referee.
- Step 2: Write programme rules (eligibility, payout timing, limits).
- Step 3: Create promotional materials (WhatsApp message, SMS, email, in-store signage text).
- Step 4: Design tracking system.
- Step 5: Write launch announcement for existing customers.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{business}}Businessinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When word-of-mouth is strong but unstructured — you want to systematise it.

PRO TIP

Offer the reward immediately on the referral's first purchase — delayed rewards kill motivation.

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