WorkflowFor Content CreatorsInstagram & Reels

Build a 30-Day Instagram Content Calendar.

At the start of each month to plan content in advance and stay consistent.

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~241 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
build-a-30-day-instagram-content-calendar.md Β· 241 words
You are a senior {{role}} brought in to help {{target_user}} complete a Build a 30-Day Instagram Content Calendar.

# Context
Original working context:
- Step 1: Profile: I'm a {{niche}} creator on Instagram posting [X] times per week. My audience is {{describe_audience}}. Goal: {{followers_engagement_leads}}. Analyse what content mix I should have: Reels %, Carousels %, Static posts %, Stories %.
- Step 2: Create a 30-day calendar with: Date, Content type, Topic, Hook (first line), Format, CTA.
- Step 3: For each week, identify 1 'reach post' (for new audiences) and 1 'depth post' (for existing community).
- Step 4: Plan 5 Stories sequences (3–5 slides each) that complement the feed posts.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{niche}}Nichedigital marketing
{{describe_audience}}Describe audiencefreelancers and small business owners
{{followers_engagement_leads}}Followers engagement leadsinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

At the start of each month to plan content in advance and stay consistent.

PRO TIP

Reels drive reach, carousels drive saves, and Stories drive loyalty. You need all three working together β€” not just Reels.

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