Launching a referral program that generates new customers at a lower cost than paid acquisition. ✅
You are a senior {{role}} brought in to help {{target_user}} complete a Referral Program Design. # Context Original working context: Design a customer referral program for {{brand_name}} with an average order value of {{amount}} and a customer acquisition cost of {{amount}}. The program should: (1) define the incentive structure for referrer and referee (ensure the math works given my margins), (2) specify the referral mechanism (unique code, link, email tool), (3) outline the launch communication — how I tell existing customers about the program, (4) design the customer experience when a referral is made (confirmation, progress tracking), and (5) set success metrics and a break-even calculator for the program. 📌 # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Launching a referral program that generates new customers at a lower cost than paid acquisition. ✅
Offer the referring customer something personally relevant, not just a discount on their next order — store credit, a free product sample, or an exclusive upgrade feel more special and drive higher program participation than straight cash back.
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