Product Insert Design Brief.

You are a senior {{role}} brought in to help {{target_user}} complete a Product Insert Design Brief.

# Context
Original working context: Create a product insert design brief for {{product}}. The insert should achieve {{goals}}. For each element: (1) the primary CTA — what you're asking customers to do and why they should, (2) the value exchange — what they get for doing it, (3) copy for front and back of the insert (under 100 words total — customers don't read essays), (4) design specs (size, colors matching brand, imagery), and (5) the QR code destination and what it leads to. Include A/B test ideas for future optimization. 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.