StructuredFor MarketersSocial Media Marketing

Platform Content Calendar.

When launching a new brand, entering a new platform, or resetting your content strategy.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~183 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
platform-content-calendar.md Β· 183 words
You are a senior {{role}} brought in to help {{target_user}} complete a Platform Content Calendar.

# Context
Original working context: Create a 30-day social media content calendar for {{brand_product}} targeting {{target_audience}} on {{platforms}}. Include: content pillars (educational, promotional, entertaining, engagement), post types per platform, optimal posting times, hashtag strategy, and caption tone. Balance 80% value-driven content with 20% promotional. Add hook ideas for each week's theme.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{brand_product}}Brand productinsert your specific value
{{target_audience}}Target audiencefreelancers and small business owners
{{platforms}}PlatformsLinkedIn
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When launching a new brand, entering a new platform, or resetting your content strategy.

PRO TIP

Pin your top-performing posts and repurpose them as Stories, Reels, or carousels to multiply reach without extra effort.

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