Use when launching campaigns or after a budget waste audit — negatives are the most underused lever in Google Ads.
You are a senior {{role}} brought in to help {{target_user}} complete a Negative Keyword Strategy. # Context Original working context: - Act as a Google Ads specialist. Build a comprehensive negative keyword strategy for a {{business_type}} running {{campaign_type}} campaigns targeting {{primary_keywords}}. Create: - 1. Account-level negatives (universal irrelevant terms to block across all campaigns — minimum 30 terms), - 2. Campaign-level negatives (terms that are relevant to other campaigns but not this one), - 3. Ad group-level negatives (prevent keyword cannibalization between ad groups), - 4. Brand vs. competitor negative strategy (when to exclude competitor terms and when to target them in separate campaigns), - 5. A process for ongoing negative keyword management (how often to review search term reports, what to look for, what match types to use for negatives). # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Use when launching campaigns or after a budget waste audit — negatives are the most underused lever in Google Ads.
Check your search terms report every week for the first month of a new campaign — it reveals what Google actually matched your ads to.
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