StructuredFor Real Estate Agents

MLS Listing Description Writer.

When writing an MLS description that needs to stand out in a crowded search results page and speak directly to the target buyer. ✅

ChatGPT · Claude · Gemini·Beginner·~233 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
mls-listing-description-writer.md · 233 words
You are a senior {{role}} brought in to help {{target_user}} complete a MLS Listing Description Writer.

# Context
Original working context: Write an MLS listing description for {{property_address}}. Property details: [BEDROOMS / BATHROOMS / SQ FT / LOT SIZE / YEAR BUILT / KEY FEATURES — e.g., updated kitchen, primary suite, backyard pool, 3-car garage]. Neighbourhood highlights: {{schools_proximity_to_amenities_notable_location_features}}. Target buyer: {{describe_the_most_likely_buyer}}. Write the description in 150–200 words. Lead with the single most compelling feature as the hook. Use sensory and evocative language for the lifestyle elements. Close with a subtle urgency statement. No clichés: no 'must see', 'charming', 'cozy', or 'won't last long.' 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{property_address}}Property addressinsert your specific value
{{schools_proximity_to_amenities_notable_location_features}}Schools proximity to amenities notable location featuresinsert your specific value
{{describe_the_most_likely_buyer}}Describe the most likely buyerinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When writing an MLS description that needs to stand out in a crowded search results page and speak directly to the target buyer. ✅

PRO TIP

Lead with the emotion, not the feature. Not 'updated kitchen' but 'the kind of kitchen that makes you want to cook again' — the feature earns its place by connecting to how it will feel to live there.

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