StructuredFor ProfessionalsBusiness & Strategy

Map your competitive positioning in 10 minutes.

Before sales conversations, fundraising, marketing strategy, or product roadmap planning

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~1100 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
map-your-competitive-positioning-in-10-minutes.md Β· 1100 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Business & Strategy
- Use case: Map your competitive positioning in 10 minutes
- Source task:
  - Map the competitive positioning for {{our_company_product}} in {{market_industry}}. Our top 4 competitors: {{list_them}}. Our primary differentiator: {{what_makes_us_different_be_specific_not_just_bet}}. Target segment we win in: {{who_we_win_with_and_why}}.
  - Produce:
  - 1. A positioning matrix narrative : describe where each competitor sits on two axes: {{axis_1}} and {{axis_2}}. Where do we sit? Where is the whitespace?
  - 2. For each competitor: their strongest claim, their most common customer objection, and the buyer type most likely to choose them over us.
  - 3. Our recommended positioning statement (the Geoffrey Moore template): For {{target_customer}} who {{need}}, {{product}} is the {{category}} that {{benefit}}. Unlike {{competitor}}, we {{key_differentiator}}.

# Goal
A positioning matrix narrative, competitor-by-competitor breakdown, and a positioning statement ready to use

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A positioning matrix narrative, competitor-by-competitor breakdown, and a positioning statement ready to use

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolecompetitive strategy consultant
{{our_company_product}}Our company productour company
{{market_industry}}Market industrymarket
{{list_them}}List themExample list them
{{what_makes_us_different_be_specific_not_just_bet}}What makes us different be specific not just betwhat makes us different
{{who_we_win_with_and_why}}Who we win with and whywho we win with and why
{{axis_1}}Axis 1Enterprise vs SMB
{{axis_2}}Axis 2Full-stack vs Specialist
{{target_customer}}Target customertarget customer
{{need}}Needneed
{{product}}ProductAI prompt library
{{category}}Categorycategory
{{benefit}}Benefitbenefit
{{competitor}}CompetitorCompetitor A
{{key_differentiator}}Key differentiatorkey differentiator
{{use_case}}Your specific valuemap your competitive positioning in 10 minutes

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before sales conversations, fundraising, marketing strategy, or product roadmap planning

PRO TIP

Test your positioning statement on a customer who chose you. Ask: 'Does this accurately describe why you picked us?' Their answer is better market research than any consultant report.

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