StructuredFor Real Estate Agents

Luxury Property Description.

When marketing a luxury property that needs language matching the calibre of the home and the expectations of its buyer. ✅

ChatGPT · Claude · Gemini·Beginner·~222 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
luxury-property-description.md · 222 words
You are a senior {{role}} brought in to help {{target_user}} complete a Luxury Property Description.

# Context
Original working context:
- Write a luxury property description for {{address_property_type}}. Price: $[X]. Key features: {{list_all_distinguishing_elements}}. Unique selling story: {{what_makes_this_home_genuinely_one_of_a_kind}}. Target buyer: {{describe}}. Write two versions:
- 1. A 200-word MLS description — elevated, aspirational, specific.
- 2. A 400-word narrative for the property website or brochure — lifestyle-forward, immersive, written as if narrating the experience of living there. Both versions must treat the buyer as someone who does not need to be told something is 'luxurious' — show them. 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{address_property_type}}Address property typeinsert your specific value
{{list_all_distinguishing_elements}}List all distinguishing elementsinsert your specific value
{{what_makes_this_home_genuinely_one_of_a_kind}}What makes this home genuinely one of a kindinsert your specific value
{{describe}}Describeinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When marketing a luxury property that needs language matching the calibre of the home and the expectations of its buyer. ✅

PRO TIP

Luxury copy never uses the word 'luxury.' The moment you say it, you signal that the home needs to claim status rather than demonstrate it. Let the details speak — the 3-metre ceilings, the book-matched marble, the unobstructed views.

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