WorkflowFor Small Business OwnersMarketing & Brand Building

Launch Campaign for New Product or Service.

When adding a new product or service and wanting a planned launch rather than just 'put it on the shelf.'

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~227 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
launch-campaign-for-new-product-or-service.md Β· 227 words
You are a senior {{role}} brought in to help {{target_user}} complete a Launch Campaign for New Product or Service.

# Context
Original working context: Plan a launch campaign for {{new_product_service}} being added to {{business_name}}. Phase 1: Pre-launch (2 weeks before): create buzz via WhatsApp status, teaser posts, and early access offer for existing customers. Phase 2: Launch day: coordinated WhatsApp broadcast, Instagram post, Google My Business post, and in-store announcement. Phase 3: Post-launch week: collect and publish first reviews, share behind-the-scenes, address early questions. Phase 4: 30-day post-launch: assess what's working, adjust pricing or positioning if needed. Write all copy for each phase.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{new_product_service}}New product serviceSEO content writing
{{business_name}}Business nameAmit
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When adding a new product or service and wanting a planned launch rather than just 'put it on the shelf.'

PRO TIP

Give your best existing customers early access 48 hours before public launch β€” it makes them feel valued and generates the first reviews that drive public launch conversions.

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