StructuredFor MarketersPaid Advertising & PPC

Google Ads Responsive Search Ad Writer.

Use when writing or refreshing Google Search Ads — RSA quality directly impacts Quality Score and cost-per-click.

ChatGPT · Claude · Gemini·Beginner·~258 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
google-ads-responsive-search-ad-writer.md · 258 words
You are a senior {{role}} brought in to help {{target_user}} complete a Google Ads Responsive Search Ad Writer.

# Context
Original working context:
- Act as a Google Ads copywriter. Write high-converting Responsive Search Ads (RSAs) for {{product_service}}. Business: {{business_name}}, USP: {{unique_selling_proposition}}, Target audience: {{audience}}, Primary keyword: {{keyword}}. Write: (1) 15 headlines (30 chars max each, include: keyword in 3 headlines, benefit in 5, social proof/numbers in 3, emotional hooks in 4), (2) 4 descriptions (90 chars max each, include: strong CTA in 2, address top objection in 1, highlight offer in 1),
- 3. Display URL path suggestions (2 options),
- 4. Flag which headlines to pin to positions 1, 2, and 3 and why. Ensure at least 3 headlines can stand alone as a compelling statement.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{product_service}}Product serviceSEO content writing
{{business_name}}Business nameAmit
{{unique_selling_proposition}}Unique selling propositioninsert your specific value
{{audience}}Audiencefreelancers and small business owners
{{keyword}}Keywordinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Use when writing or refreshing Google Search Ads — RSA quality directly impacts Quality Score and cost-per-click.

PRO TIP

Pin your primary keyword headline to position 1 and your strongest benefit to position 2 — Google has no choice but to show them together.

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