AgenticFor ProfessionalsResearch & Analysis

Extract structured insights from customer interview notes.

After any batch of customer interviews, user research sessions, or support call reviews

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~1650 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
extract-structured-insights-from-customer-interview-notes.md Β· 1650 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Research & Analysis
- Use case: Extract structured insights from customer interview notes
- Source task:
  - I will paste notes from {{number}} customer interviews. Analyse them and produce:
  - Before analysis:
  - : Note the number of interviews and whether the sample size is sufficient to draw strong conclusions.
  - Output:
  - 1. Top 5 recurring themes : ranked by frequency, with 2-3 supporting quotes for each.
  - 2. Jobs to be done : what are customers actually trying to accomplish (not what they say they want : what outcome they're seeking).
  - 3. Key friction points : where do customers experience frustration, confusion, or drop-off?
  - 4. Surprising findings : anything unexpected or counterintuitive that appeared in the data.
  - 5. Hypotheses for product or marketing : 3 testable hypotheses that emerge from these interviews.
  - 6. Recommended follow-up questions for the next round of interviews.
  - Interview notes: {{paste_all_notes}}.

# Goal
A structured qualitative analysis with themes, JTBD, friction points, and 3 testable hypotheses

# Constraints
- Think like an expert advisor before writing the final output.
- Ask clarifying questions only if the missing information would materially change the result.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A structured qualitative analysis with themes, JTBD, friction points, and 3 testable hypotheses

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolequalitative research analyst
{{number}}Numbernumber
{{paste_all_notes}}Paste all notesExample paste all notes
{{use_case}}Your specific valueextract structured insights from customer interview notes

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

After any batch of customer interviews, user research sessions, or support call reviews

PRO TIP

The 'surprising findings' section is often the most valuable. If nothing surprises you, the interviews confirmed your biases rather than challenged them.

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