StructuredFor MarketersVideo & Visual Marketing

Explainer Video Script.

When introducing a new product, feature, or concept that needs clear, concise visual explanation.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~197 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
explainer-video-script.md Β· 197 words
You are a senior {{role}} brought in to help {{target_user}} complete a Explainer Video Script.

# Context
Original working context: Write an explainer video script for {{product_service_concept}} (60–90 seconds). Structure: opening problem statement (5 sec), empathy acknowledgment (10 sec), product introduction (10 sec), 3 key benefits with visual cues (30 sec), social proof element (10 sec), clear CTA (5 sec). Include: voiceover text, on-screen text suggestions, animation/visual direction notes for each segment. Write 3 alternate opening hooks.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{product_service_concept}}Product service conceptSEO content writing
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When introducing a new product, feature, or concept that needs clear, concise visual explanation.

PRO TIP

Explainer videos that name the problem within the first 5 seconds retain 80% of viewers β€” lead with pain, not brand.

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