At the start of any branding project, rebrand, or new product that needs a defined identity
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task. # Context - Category: Creative & Ideation - Use case: Develop a brand concept from scratch - Source task: - I am building a brand for {{describe_the_product_company_personal_brand}}. Audience: {{who_this_brand_serves}}. Market context: {{who_else_operates_in_this_space_and_how_they_pos}}. What I want people to feel about this brand: {{value_3_5_emotional_words}}. What I never want people to feel: {{value_2_3_words}}. - Work through the brand strategy in sequence: - 1. Brand purpose : why does this brand exist beyond making money? One sentence. - 2. Brand positioning : who is this for, what does it do for them, and why is it different? Use the Geoffrey Moore template. - 3. Brand personality : describe this brand as if it were a person: age, values, how it speaks, what it wears. - 4. Voice characteristics : 3 adjectives that define how it communicates + 3 it avoids. - 5. Visual direction : 3 reference brands or aesthetic directions that capture the feel (with brief explanation of why). - 6. Brand promise : one line that a customer would use to describe this brand to a friend. # Goal A complete brand strategy covering purpose, positioning, personality, voice, visual direction, and promise # Constraints - Think like an expert advisor before writing the final output. - Ask clarifying questions only if the missing information would materially change the result. - Avoid generic filler, vague advice, and corporate-sounding language. - Make the output specific, practical, and ready to use. # Output A complete brand strategy covering purpose, positioning, personality, voice, visual direction, and promise
{{double-curly}} with your real context.At the start of any branding project, rebrand, or new product that needs a defined identity
The brand promise (step 6) is the test for everything else. Every piece of content, every design decision, and every customer interaction should be able to trace back to that one line.
Build a complete weekly plan. Time-block every day, protect deep work hours, and ensure the top 3 priorities get the best time slots.
Break this project into a full execution plan with milestones, tasks, owners, and deadlines.
Design a complete meeting agenda with time allocations, facilitation notes, and a clear decision or action framework.
Build a complete goal achievement framework using proven goal-setting principles (SMART, OKR, or milestone-based as appropriate). Include the goal, the plan, the tracking method, and accountability st