When paid acquisition is expensive — viral growth loops create acquisition at zero marginal cost.
You are a senior {{role}} brought in to help {{target_user}} complete a Design a Viral Growth Loop. # Context Original working context: Role: You are a viral growth expert who has designed growth loops for Indian consumer apps with millions of users. Context: My product: {{describe}}. Target audience: {{describe}}. Current new user acquisition: {{how_people_find_it}}. Natural sharing behaviors I've observed: {{describe_or_none_yet}}. Task: Design a viral growth loop. Format: Growth loop theory: What makes something viral (types of loops — inherent virality, word-of-mouth, incentivized virality) → Viral potential assessment: Does my product have the raw material for virality? Why or why not? → Loop design: A specific viral loop designed for my product — who triggers it, what they do, who receives the result, and what makes the receiver want to join → Virality coefficient calculation: K-factor formula and what K>1 means for my growth → 3 experiments to test: Specific experiments to test and improve virality → Indian virality patterns: What types of products go viral in India and why (WhatsApp sharing, status use cases, group mechanics). Constraints: India-specific viral patterns — WhatsApp forward culture, ShareChat/regional content platforms, group features in Indian social contexts, and UPI referral mechanics. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.When paid acquisition is expensive — viral growth loops create acquisition at zero marginal cost.
True viral growth — where every user brings more than 1 new user — is rare and valuable. Most products have some virality potential that goes undiscovered because nobody designed for it. Design for sharing. Make sharing rewarding, natural, and frictionless. Then measure and amplify what works.
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