StructuredFor ProfessionalsResearch & Analysis

Design a survey that generates actionable data.

Before building any customer, employee, or market survey

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~1100 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
design-a-survey-that-generates-actionable-data.md Β· 1100 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Research & Analysis
- Use case: Design a survey that generates actionable data
- Source task:
  - Help me build a survey to answer the following research question: {{what_you_want_to_learn}}. Target respondents: {{who_will_complete_this_customers_employees_leads}}. Survey length target: {{value_5_min_10_min_15_min}}. How results will be used: {{describe_the_decision_this_will_inform}}.
  - Design the survey:
  - 1. 3 screener questions to ensure respondents qualify.
  - 2. 8-10 core questions : a mix of Likert scale, multiple choice, and 2 open-ended questions. Label each with the insight it is designed to uncover.
  - 3. Question pitfalls to avoid : flag any question in your draft that might lead respondents toward a particular answer.
  - 4. Suggested distribution method and expected response rate for your audience type.
  - 5. How to segment responses for the most useful analysis.

# Goal
A complete survey design with screeners, 10 questions, and analysis guidance β€” ready to build in any survey tool

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A complete survey design with screeners, 10 questions, and analysis guidance β€” ready to build in any survey tool

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Roleresearch design specialist
{{what_you_want_to_learn}}What you want to learnwhy customers churn, what employees value most, what blocks conversion
{{who_will_complete_this_customers_employees_leads}}Who will complete this customers employees leadswho will complete this
{{value_5_min_10_min_15_min}}Value 5 min 10 min 15 min5 min
{{describe_the_decision_this_will_inform}}Describe the decision this will informExample describe the decision this will inform
{{use_case}}Your specific valuedesign a survey that generates actionable data

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before building any customer, employee, or market survey

PRO TIP

The most common survey mistake is asking questions you already know the answer to. Before finalising, ask: 'Which questions would not change my decision regardless of the answer?' Remove those.

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