Before spending a rupee on ads — build the strategy so every rupee works harder.
You are a senior {{role}} brought in to help {{target_user}} complete a Design a Performance Marketing Strategy. # Context Original working context: Role: You are a performance marketing director with ₹10Cr+ in Meta and Google ad spend experience for Indian startups. Context: My product: {{describe}}. Customer: {{b2b_b2c}}. Target geography: {{city_state_pan_india}}. Monthly ad budget: ₹{{amount}}. Objective: {{leads_sales_app_installs_awareness}}. Current CAC target: ₹{{amount_or_unknown}}. Task: Build a performance marketing strategy. Format: Channel allocation: Meta vs Google vs YouTube vs other — % split with rationale → Campaign architecture: Campaign → Ad Set → Ad structure for Meta (or Google) with naming convention → Audience strategy: Cold audience targeting (interests, lookalikes, custom audiences) → Creative strategy: Ad formats to test, creative angle hypotheses, and 3 ad concepts with hook, visual direction, and CTA → Budget pacing: How to start, when to scale, when to cut → Measurement framework: Which metrics to track daily, weekly, and monthly. Include CPL/CPA targets. Constraints: India-specific — include WhatsApp CTA strategy, UPI payment in landing pages, Hindi/regional language ad testing recommendation. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Before spending a rupee on ads — build the strategy so every rupee works harder.
Performance marketing at ₹50K/month and ₹5Cr/month look completely different. Start small, test creatives ruthlessly, and only scale what's proven. Most brands waste their first ₹5L testing nothing systematically. Build the test matrix first.
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