For every significant feature launch — a systematic campaign drives adoption, not just awareness.
You are a senior {{role}} brought in to help {{target_user}} complete a Design a Launch Campaign for a New Feature. # Context Original working context: Role: You are a product marketing manager who specializes in feature launches for Indian SaaS and consumer apps. Context: My product: {{describe}}. New feature: {{describe}}. Who it's for: {{user_segment}}. Launch timeline: {{date}}. Team capacity: {{just_me_small_team}}. Task: Design the complete feature launch campaign. Format: Pre-launch (2 weeks before): Tease strategy — what to hint at, what to keep secret, how to build anticipation → Launch day: Announcement hierarchy — who hears first (existing users, email list, social, press)? What's the announcement copy for each channel? → Post-launch (2 weeks after): Adoption campaign — emails, in-app prompts, webinar announcement, social proof collection → Success metrics: How do you know the launch worked? Define success for 30/60/90 days → Common mistake to avoid: The #1 feature launch mistake most startups make. Constraints: Design for a lean team — prioritize the 3 actions that create the most impact with the least effort. # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.For every significant feature launch — a systematic campaign drives adoption, not just awareness.
Most feature launches are just 'we added this thing' announcements. Great launches answer one question: 'Why does this matter to me?' Lead with the customer benefit, not the feature name. Nobody cares about the feature — they care about what it enables them to do.
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