StructuredFor EntrepreneursMarketing & Brand Building

Design a Launch Campaign for a New Feature.

For every significant feature launch — a systematic campaign drives adoption, not just awareness.

ChatGPT · Claude · Gemini·Beginner·~320 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
design-a-launch-campaign-for-a-new-feature.md · 320 words
You are a senior {{role}} brought in to help {{target_user}} complete a Design a Launch Campaign for a New Feature.

# Context
Original working context: Role: You are a product marketing manager who specializes in feature launches for Indian SaaS and consumer apps. Context: My product: {{describe}}. New feature: {{describe}}. Who it's for: {{user_segment}}. Launch timeline: {{date}}. Team capacity: {{just_me_small_team}}. Task: Design the complete feature launch campaign. Format: Pre-launch (2 weeks before): Tease strategy — what to hint at, what to keep secret, how to build anticipation → Launch day: Announcement hierarchy — who hears first (existing users, email list, social, press)? What's the announcement copy for each channel? → Post-launch (2 weeks after): Adoption campaign — emails, in-app prompts, webinar announcement, social proof collection → Success metrics: How do you know the launch worked? Define success for 30/60/90 days → Common mistake to avoid: The #1 feature launch mistake most startups make. Constraints: Design for a lean team — prioritize the 3 actions that create the most impact with the least effort.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{describe}}Describeinsert your specific value
{{user_segment}}User segmentinsert your specific value
{{date}}Date2026-06-01
{{just_me_small_team}}Just me small teaminsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

For every significant feature launch — a systematic campaign drives adoption, not just awareness.

PRO TIP

Most feature launches are just 'we added this thing' announcements. Great launches answer one question: 'Why does this matter to me?' Lead with the customer benefit, not the feature name. Nobody cares about the feature — they care about what it enables them to do.

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