Building a crisis communication protocol before you need it — because reactive crisis management is always worse. ✅
You are a senior {{role}} brought in to help {{target_user}} complete a Crisis Communication Plan for Product Issues. # Context Original working context: Create a crisis communication plan for {{brand_name}} to use in the event of a product safety issue, quality failure, or significant negative PR event. Plan should cover: (1) internal escalation protocol — who is informed and in what order, (2) assessment framework — how to quickly determine the severity and scope, (3) customer communication templates for: safety recall, quality complaint surge, and social media pile-on (4) platform-specific response approach (Amazon, social media, email), (5) media response if the issue attracts press attention, and (6) post-crisis recovery steps. 📌 # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.Building a crisis communication protocol before you need it — because reactive crisis management is always worse. ✅
Respond publicly within 4 hours of any visible quality issue — delays compound into PR crises. An immediate, transparent acknowledgment ('We're aware of the issue and here's what we're doing') manages the narrative far better than a polished response 48 hours later.
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