StructuredFor Small Business OwnersSocial Media & Digital Presence

Crisis Communication on Social Media.

When a customer complaint goes viral or negative content about your business spreads online.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~215 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
crisis-communication-on-social-media.md Β· 215 words
You are a senior {{role}} brought in to help {{target_user}} complete a Crisis Communication on Social Media.

# Context
Original working context: Write a social media crisis communication playbook for {{business_name}}. Include: crisis type definitions (negative viral post, fake review attack, product complaint that spreads, delivery failure), response timeline (what to do in first 1 hour, 4 hours, 24 hours), approved statement templates for 4 crisis types, what NOT to do (delete posts, argue, ignore), how to use WhatsApp for direct resolution, and a post-crisis reputation recovery content plan for 2 weeks.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{business_name}}Business nameAmit
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When a customer complaint goes viral or negative content about your business spreads online.

PRO TIP

Never delete a negative public comment β€” it signals to observers that you hide problems. Respond publicly, then offer to resolve privately via DM or WhatsApp.

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