WorkflowFor Content CreatorsContent Planning & Strategy

Create a Content Strategy for a Course Launch.

When launching a course and need content that builds demand before the sales conversation starts.

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~253 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
create-a-content-strategy-for-a-course-launch.md Β· 253 words
You are a senior {{role}} brought in to help {{target_user}} complete a Create a Content Strategy for a Course Launch.

# Context
Original working context:
- Step 1: I'm launching a course on {{topic}} for {{audience}} priced at β‚Ή{{price}}. Build a 6-week content strategy leading up to launch.
- Step 2: Week-by-week content plan: problem awareness β†’ solution teasing β†’ social proof β†’ launch announcement β†’ open cart β†’ close cart content.
- Step 3: Write 3 pieces of 'pre-sell' content: content that positions the course as the obvious solution without explicitly pitching.
- Step 4: Write the launch announcement post for Instagram, LinkedIn, and a newsletter email.
- Step 5: Write the 'cart close' urgency post (last 24 hours of enrolment window).

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{topic}}TopicAI prompting for beginners
{{audience}}Audiencefreelancers and small business owners
{{price}}Price$99
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When launching a course and need content that builds demand before the sales conversation starts.

PRO TIP

Course launches fail when the audience only hears about the course on launch day. The pre-launch content is what builds desire. The launch is just the moment you open the door. Exercise 3 β€” The Community Launch Challenge Scenario: You're launching a free WhatsApp community for [your niche] content creators in India. Goal: 100 members in 30 days, and at least 50% active in the first week. Your tasks: Use Prompt 190 to design your WhatsApp community structure and write the welcome message. Use Prompt 182 to plan the first 30 days of community content. Use Prompt 196 to announce a launch event (live Q&A) for your first week. Use Prompt 186 to run a 7-day challenge in week 2 to drive engagement. At the end of 30 days: use Prompt 188 to assess community health and plan month 2. 09 Monetisation & Brand Deals 20 prompts Β· Turn your content into consistent income Β· 8 Structured Β· 5 Agentic Β· 7 Multi-Step What these prompts deliver: From brand deal rate cards and negotiation scripts to digital product launches and group coaching programmes β€” these prompts build every income stream available to a content creator at any stage. Your content has always deserved to pay.

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