When you want a coordinated, story-first property marketing launch that builds momentum before and through the first week. ✅
You are a senior {{role}} brought in to help {{target_user}} complete a Complete Property Marketing Launch. # Context Original working context: - Step 1: Story First: Before writing a single caption, identify the one sentence that captures the soul of this property — the thing that will make the right buyer immediately feel 'that is the home for me.' Build every piece of marketing copy from that sentence. - Step 2: Content Production: Using the story sentence, write: the MLS description, the social media caption pack (Instagram, Facebook), the email to your buyer list, and the headline for paid advertising. - Step 3: Visual Coordination: Write the brief for your photographer — specific shots, mood, and the 3 most important features to capture. Also write the caption for the hero image — the one photo that leads every piece of marketing. - Step 4: Launch Sequence: Day 1 — email your buyer list. Day 2 — go live on MLS and post on social. Day 3 — text your 20 most relevant active buyers. Day 5 — run a paid social ad targeting the buyer demographic. Day 7 — send a 'first week results' update to the seller. 📌 # Goal Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use. # Constraints - Use the user's variables exactly where relevant. - Avoid generic filler and vague advice. - Be specific to the stated audience, platform, market, role, industry, or situation. - Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue. # Output Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.
{{double-curly}} with your real context.When you want a coordinated, story-first property marketing launch that builds momentum before and through the first week. ✅
Every piece of content produced in Step 2 should use the same core story sentence from Step 1 — different words, same emotional core. Consistency of story across channels is what makes a listing feel like a brand, not a collection of ads.
At the start of each month to plan ahead and stay consistent.
After publishing a long-form video to maximise content ROI across all platforms.
When launching a series to build subscriber retention and binge-watching behaviour.
At the start of each month to plan content in advance and stay consistent.