StructuredFor MarketersBrand Strategy & Positioning

Competitive Positioning Map.

When unable to articulate why a customer should choose you over specific competitors.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~200 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
competitive-positioning-map.md Β· 200 words
You are a senior {{role}} brought in to help {{target_user}} complete a Competitive Positioning Map.

# Context
Original working context: Create a competitive positioning map for {{brand}} vs. {{top_5_competitors}} in {{market}}. Analysis: identify 6 key competitive dimensions (price, quality, innovation, service, simplicity, specialization), score each competitor on each dimension, identify white space opportunities, and recommend the 2–3 dimensions where {{brand}} should own a clear differentiated position. Write a positioning narrative that makes the differentiation unmistakably clear to target customers.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{brand}}Brandinsert your specific value
{{top_5_competitors}}Top 5 competitorsinsert your specific value
{{market}}Marketinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When unable to articulate why a customer should choose you over specific competitors.

PRO TIP

Competing on all dimensions means owning none β€” choose 2 dimensions and be undeniably superior there rather than average across six.

Related prompts

Structured

Blog Post Drafting Engine

Write a complete, SEO-optimised blog post on the given topic. Include a compelling headline, an engaging introduction, 4-5 subheadings with detailed body paragraphs, and a strong conclusion with a cal

Structured

Email Newsletter Writer

Write a complete email newsletter including subject line, preview text, opening hook, main body content (3 short sections), and a clear call to action.

Structured

YouTube Video Script Writer

Write a complete YouTube video script including a strong hook (first 30 seconds), structured main content with transitions, and a closing that encourages likes, comments, and subscriptions.

Structured

LinkedIn Article Builder

Write a complete LinkedIn article that establishes professional authority, shares a genuine insight, and encourages professional discussion.

β˜… THIS PROMPT IS IN A PACK

The Marketer's Growth Pack

350 prompts for ad copy, landing pages, email sequences, SEO content, competitive research, campaign briefs, and growth experiments β€” your full marketing stack in prompt form.

Browse more prompts β†’