StructuredFor Real Estate Agents

Community Expert Content Calendar.

Building neighbourhood authority through community content rather than purely real estate content. ✅

ChatGPT · Claude · Gemini·Beginner·~223 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
community-expert-content-calendar.md · 223 words
You are a senior {{role}} brought in to help {{target_user}} complete a Community Expert Content Calendar.

# Context
Original working context: I want to position myself as the community expert, not just a real estate expert, in {{neighbourhood_community}}. Create a 90-day content calendar featuring local businesses, events, hidden gems, neighbourhood history, and market updates. For each content piece: format (post/reel/email/blog), caption or subject line, the local hook, and why it builds my real estate brand. The goal: non-real-estate content that makes neighbours follow me for community value and call me first when they decide to move. 📌

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{neighbourhood_community}}Neighbourhood communityinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Building neighbourhood authority through community content rather than purely real estate content. ✅

PRO TIP

Tag local businesses in your community content — they'll repost to their followers, giving you access to an audience that trusts local business owners. One well-tagged community post can reach more qualified local eyeballs than any paid ad.

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