StructuredFor Small Business OwnersMarketing & Brand Building

Business Website Essentials for SMEs.

When building your first business website or auditing an existing one that isn't generating enquiries.

ChatGPT Β· Claude Β· GeminiΒ·BeginnerΒ·~204 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
business-website-essentials-for-smes.md Β· 204 words
You are a senior {{role}} brought in to help {{target_user}} complete a Business Website Essentials for SMEs.

# Context
Original working context: Write a website content and structure guide for {{business_name}}, a {{type_of_business}}. Cover: essential pages (Home, About, Services/Products, Testimonials, Contact, FAQ), homepage copywriting framework (above-the-fold headline, trust signals, CTA), Google Maps embed and local SEO basics, mobile-first design requirements, WhatsApp chat button integration, and a 10-point website review checklist. Recommend the best website builder for this business (Wix, Squarespace, WordPress, Shopify) with rationale.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{business_name}}Business nameAmit
{{type_of_business}}Type of businessinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When building your first business website or auditing an existing one that isn't generating enquiries.

PRO TIP

A website without a WhatsApp button loses 40% of Indian mobile visitors who prefer chat over forms β€” add it as your primary CTA.

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