StructuredFor ProfessionalsCreative & Ideation

Build a storytelling framework for any presentation or pitch.

Before building any deck, keynote, or pitch that needs to move an audience emotionally as well as logically

ChatGPT Β· Claude Β· GeminiΒ·IntermediateΒ·~1200 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
build-a-storytelling-framework-for-any-presentation-or-pitch.md Β· 1200 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Creative & Ideation
- Use case: Build a storytelling framework for any presentation or pitch
- Source task:
  - Help me build the story structure for {{a_pitch_a_presentation_a_keynote_a_case_study_a_}}. Audience: {{who_is_listening_and_what_they_care_about}}. My goal: {{what_i_want_them_to_think_feel_or_do_after_heari}}. Core message in one sentence: {{what_is_the_single_thing_i_need_them_to_walk_awa}}.
  - Build the story using the Hero's Journey adapted for business:
  - 1. The World Before (status quo : what the audience's life or business looked like before the problem existed).
  - 2. The Disruption (the problem, challenge, or change that made the old way insufficient).
  - 3. The Stakes (what happens if this is not solved : make it real and specific).
  - 4. The Guide (why I / we are credible to help : not a credentials dump, a perspective shift).
  - 5. The Path (the solution or approach : told as a journey, not a feature list).
  - 6. The New World (what success looks like : specific, vivid, desirable).
  - 7. The Call to Action (the one thing I want them to do next : simple and specific).

# Goal
A 7-scene narrative arc that turns a presentation into a story β€” with clear stakes, a guide role, and a specific CTA

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A 7-scene narrative arc that turns a presentation into a story β€” with clear stakes, a guide role, and a specific CTA

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolenarrative strategist and storytelling coach
{{a_pitch_a_presentation_a_keynote_a_case_study_a_}}A pitch a presentation a keynote a case study a a pitch
{{who_is_listening_and_what_they_care_about}}Who is listening and what they care aboutExample who is listening and what they care about
{{what_i_want_them_to_think_feel_or_do_after_heari}}What i want them to think feel or do after heariwhat I want them to think
{{what_is_the_single_thing_i_need_them_to_walk_awa}}What is the single thing i need them to walk awawhat is the single thing I need them to walk away knowing
{{use_case}}Your specific valuebuild a storytelling framework for any presentation or pitch

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before building any deck, keynote, or pitch that needs to move an audience emotionally as well as logically

PRO TIP

Most professional presentations skip The Disruption and The Stakes (steps 2 and 3). Without those, the audience has no reason to care about your solution. The problem must hurt before the solution can land.

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