WorkflowFor Content CreatorsInstagram & Reels

Build a DM Funnel from Instagram Content.

When using Instagram as a top-of-funnel lead generation platform for a product or service.

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~249 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
build-a-dm-funnel-from-instagram-content.md Β· 249 words
You are a senior {{role}} brought in to help {{target_user}} complete a Build a DM Funnel from Instagram Content.

# Context
Original working context:
- Step 1: I want to convert Instagram followers into leads via DMs. My offer is: {{product_service}}. Target audience: {{describe}}. Write 3 Reel concepts that end with 'DM me {{keyword}} for {{freebie_resource}}'.
- Step 2: Write the DM auto-response script for when someone sends the keyword: welcome message + resource delivery + soft qualification question.
- Step 3: Write a 3-message DM follow-up sequence (Day 1, Day 3, Day 7) for people who received the freebie but haven't bought.
- Step 4: Write a Story poll sequence (3 slides) that pre-qualifies leads before they DM.

# Goal
Produce the exact deliverable requested for this use-case. Make the output practical, specific, and ready to use.

# Constraints
- Use the user's variables exactly where relevant.
- Avoid generic filler and vague advice.
- Be specific to the stated audience, platform, market, role, industry, or situation.
- Ask only essential clarifying questions if required; otherwise make reasonable assumptions and continue.

# Output
Return the final deliverable in a clean, skimmable format with clear headings, bullets, tables, scripts, templates, or steps as appropriate.

The variables to fill in

PlaceholderWhat to put thereExample
{{product_service}}Product serviceSEO content writing
{{describe}}Describeinsert your specific value
{{keyword}}Keywordinsert your specific value
{{freebie_resource}}Freebie resourceinsert your specific value
{{role}}Rolefreelance client onboarding strategist
{{target_user}}Target usera freelance consultant

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

When using Instagram as a top-of-funnel lead generation platform for a product or service.

PRO TIP

The keyword DM trigger (e.g., 'DM me GUIDE') is the highest-converting Instagram CTA right now. It feels interactive, not like a lead form.

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