StructuredFor ProfessionalsMarketing

Build a complete campaign brief from a single goal.

Before any new campaign — this brief becomes the single source of truth for the whole team

ChatGPT · Claude · Gemini·Intermediate·~1100 tokens
Curated by the AIPP team
Last updated 14 May 2026 · v3
build-a-complete-campaign-brief-from-a-single-goal.md · 1100 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Marketing
- Use case: Build a complete campaign brief from a single goal
- Source task:
  - Build a complete campaign brief for the following goal: {{describe_the_campaign_goal_launch_awareness_lead}}. Product or service: {{what_you_are_promoting}}. Target audience: {{describe_primary_persona_role_pain_motivation}}. Budget range: {{or_write_not_defined_yet}}. Timeline: {{campaign_duration_and_key_dates}}.
  - Output the brief as:
  - 1. Campaign objective (one measurable sentence using SMART criteria).
  - 2. Target audience profile (3-4 lines : who they are, what they care about, what triggers them to act).
  - 3. Core message (the single thing we want them to think, feel, or do after seeing the campaign).
  - 4. Channel strategy (recommended channels and role of each).
  - 5. Content types needed (list with priority order).
  - 6. Success metrics (3 KPIs with target benchmarks).

# Goal
A full 6-section campaign brief ready to share with designers, copywriters, and media buyers

# Constraints
- Produce a complete, usable first draft in one response.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A full 6-section campaign brief ready to share with designers, copywriters, and media buyers

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolesenior marketing strategist
{{describe_the_campaign_goal_launch_awareness_lead}}Describe the campaign goal launch awareness leadlaunch
{{what_you_are_promoting}}What you are promotingwhat you are promoting
{{describe_primary_persona_role_pain_motivation}}Describe primary persona role pain motivationrole
{{or_write_not_defined_yet}}Or write not defined yetExample or write not defined yet
{{campaign_duration_and_key_dates}}Campaign duration and key datescampaign duration and key dates
{{use_case}}Your specific valuebuild a complete campaign brief from a single goal

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone — formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before any new campaign — this brief becomes the single source of truth for the whole team

PRO TIP

Share this brief with one person who was not in the planning meeting. If they can execute without asking questions, the brief is clear enough.

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