Before any new campaign — this brief becomes the single source of truth for the whole team
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task. # Context - Category: Marketing - Use case: Build a complete campaign brief from a single goal - Source task: - Build a complete campaign brief for the following goal: {{describe_the_campaign_goal_launch_awareness_lead}}. Product or service: {{what_you_are_promoting}}. Target audience: {{describe_primary_persona_role_pain_motivation}}. Budget range: {{or_write_not_defined_yet}}. Timeline: {{campaign_duration_and_key_dates}}. - Output the brief as: - 1. Campaign objective (one measurable sentence using SMART criteria). - 2. Target audience profile (3-4 lines : who they are, what they care about, what triggers them to act). - 3. Core message (the single thing we want them to think, feel, or do after seeing the campaign). - 4. Channel strategy (recommended channels and role of each). - 5. Content types needed (list with priority order). - 6. Success metrics (3 KPIs with target benchmarks). # Goal A full 6-section campaign brief ready to share with designers, copywriters, and media buyers # Constraints - Produce a complete, usable first draft in one response. - Avoid generic filler, vague advice, and corporate-sounding language. - Make the output specific, practical, and ready to use. # Output A full 6-section campaign brief ready to share with designers, copywriters, and media buyers
{{double-curly}} with your real context.Before any new campaign — this brief becomes the single source of truth for the whole team
Share this brief with one person who was not in the planning meeting. If they can execute without asking questions, the brief is clear enough.
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