AgenticFor ProfessionalsResearch & Analysis

Build a competitive intelligence brief on any company.

Before sales calls with competitive accounts, quarterly strategy reviews, or market entry decisions

ChatGPT Β· Claude Β· GeminiΒ·AdvancedΒ·~1650 tokens
Curated by the AIPP team
Last updated 14 May 2026 Β· v3
build-a-competitive-intelligence-brief-on-any-company.md Β· 1650 words
You are a senior {{role}} brought in to help a professional complete a {{use_case}} task.

# Context
- Category: Research & Analysis
- Use case: Build a competitive intelligence brief on any company
- Source task:
  - Build a research brief on {{competitor_name}} for {{purpose_sales_battlecard_market_entry_product_st}}.
  - Research and analyse across these dimensions:
  - 1. Business model : how they make money, pricing, and revenue signals.
  - 2. Product positioning : what they claim to do and who they target.
  - 3. Strengths : what they genuinely do well based on customer reviews and market signals.
  - 4. Weaknesses : recurring complaints, gaps in product or service, where they lose deals.
  - 5. Recent moves : product launches, hires, funding, partnerships, or strategy shifts in the last 12 months.
  - 6. How they win against us : their most effective sales arguments.
  - 7. How we win against them : our most effective counter-positioning.
  - 8. Prediction : what will this competitor do in the next 6 months based on current signals?
  - Note: flag any section where your confidence is lower due to limited public information.

# Goal
A 8-dimension competitive brief with strengths, weaknesses, recent moves, and a 6-month prediction

# Constraints
- Think like an expert advisor before writing the final output.
- Ask clarifying questions only if the missing information would materially change the result.
- Avoid generic filler, vague advice, and corporate-sounding language.
- Make the output specific, practical, and ready to use.

# Output
A 8-dimension competitive brief with strengths, weaknesses, recent moves, and a 6-month prediction

The variables to fill in

PlaceholderWhat to put thereExample
{{role}}Rolecompetitive intelligence analyst
{{competitor_name}}Competitor namecompetitor name
{{purpose_sales_battlecard_market_entry_product_st}}Purpose sales battlecard market entry product stpurpose
{{use_case}}Your specific valuebuild a competitive intelligence brief on any company

How to customize this prompt

  1. Replace each {{double-curly}} with your real context.
  2. Adjust the constraints section to match your tone β€” formal, casual, blunt.
  3. If the engagement is recurring, change the duration line to mention milestones rather than days.
  4. Run it in your tool of choice. The output should be ready to paste with at most one small edit.

When to use

Before sales calls with competitive accounts, quarterly strategy reviews, or market entry decisions

PRO TIP

Update your competitive briefs every quarter. A stale battlecard is worse than no battlecard β€” it gives your sales team false confidence.

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